I've got a DVR, so I'm no longer tied to the TV schedule. I end up watching more TV, because the stuff I like is now saved for me, but I also watch it more efficiently, since I skip through the commercials. And if I run into something that I want to watch now, I just put the DVR into timeslip mode and go waste a little time. Great excuse to wash the dishes.
When I was in the hospital, I had to watch regular TV...it was almost unbearable. I'd mute during the commercials, but I still had to glance up to see if they were over yet, then quickly unmute when the content returned. I ended up reading instead, once I got something to read. From what the nurses brought me (a newspaper which they snatched back in five minutes, and a Sports Illustrated), I was the only reader in the whole ward.