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<title>I Know What The Family Name Is, But Do You Have To Call The Company Crappy Foods? (Trees And Things)</title>
<link>http://www.treesandthings.com/story/2007/1/4/17195/64063</link>
<description>Branding a product or a company is important because &lt;a href="http://www.creativematch.co.uk/viewnews/?88650">the name will be its face to the public&lt;/a>. &#160;It's so important that there are &lt;a href="http://www.lexicon-branding.com/news2a.html">companies out there specializing in branding, making big bucks as a result&lt;/a>. &#160;Thus, when you're thinking about branding your product or company, you want something distinctive and not distasteful, something that will stick in consumer's noggins but not in </description>
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<pubDate>Thu, 18 Jan 2007 11:28:06 EST</pubDate>
<lastBuildDate>Mon, 22 Jan 2007 00:09:02 EST</lastBuildDate>

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<title>rEvolution inAction: Re: I Know What The Family Name Is, But Do You Hav</title>
<link>http://www.treesandthings.com/story/2007/1/4/17195/64063#12</link>
<description>Monday? I almost want to start a company calleed that.. I don't know what it would do.. but.. I'd first need about 6.7 million to buy monday.com</description>
<pubDate>Mon, 22 Jan 2007 00:09:02 EST</pubDate>
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<title>rEvolution inAction: Re: I Know What The Family Name Is, But Do You Hav</title>
<link>http://www.treesandthings.com/story/2007/1/4/17195/64063#11</link>
<description>2 things..&lt;p>&#10;&#10;&lt;ol>&#10;&lt;li value="1">What are you tryingt to sell?&lt;p>&#10;&lt;li value="2">This site blows, not for anything on it, just the layout.. it makes me want to rip my eyes out.. Canned interface, right?&#10;&lt;/ol>&#10;</description>
<pubDate>Mon, 22 Jan 2007 00:05:19 EST</pubDate>
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<title>Toby Flip: Re: I Know What The Family Name Is, But Do You Hav</title>
<link>http://www.treesandthings.com/story/2007/1/4/17195/64063#10</link>
<description>for alcohol and other needs, there is always Beaver Liquors in Vail.</description>
<pubDate>Sun, 21 Jan 2007 20:49:52 EST</pubDate>
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<item>
<title>Thalia: Re: I Know What The Family Name Is, But Do You Hav</title>
<link>http://www.treesandthings.com/story/2007/1/4/17195/64063#9</link>
<description>Pentium and Itanium are Intel's brands, and were created by a branding company, when they failed to be able to get a trademark on the *86 numbering scheme.&lt;p>&#10;Thalia</description>
<pubDate>Sun, 21 Jan 2007 02:02:40 EST</pubDate>
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<title>ckm: Re: I Know What The Family Name Is, But Do You Hav</title>
<link>http://www.treesandthings.com/story/2007/1/4/17195/64063#8</link>
<description>The name Accenture was actually made up by a Danish guy working there. &#160;My wife was working there when the name change happened and they had an internal contest for a new name. &#160;They also hired a branding firm which came up with Blue Rocket and a</description>
<pubDate>Sat, 20 Jan 2007 13:08:53 EST</pubDate>
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<title>Thalia: Re: I Know What The Family Name Is, But Do You Hav</title>
<link>http://www.treesandthings.com/story/2007/1/4/17195/64063#7</link>
<description>I hated the trend for Names starting with A a few years ago. &#160;Andersen consulting became Accenture, and tons of other companies got names that were similar. &#160;The only naming trend that was worse was companies being named e-Something. &#160;ePets,</description>
<pubDate>Fri, 19 Jan 2007 20:05:20 EST</pubDate>
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<item>
<title>MizDarwin: Peter Pan bus lines</title>
<link>http://www.treesandthings.com/story/2007/1/4/17195/64063#6</link>
<description>He was the leader of the LOST BOYS, for heaven's sake. </description>
<pubDate>Fri, 19 Jan 2007 12:46:50 EST</pubDate>
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<title>rombuu: Re: I Know What The Family Name Is, But Do You Hav</title>
<link>http://www.treesandthings.com/story/2007/1/4/17195/64063#5</link>
<description>There was a grocery store chain in Texas called H.E.Butt, (named after the founded Howard E Butt). &#160;Because I have the mentality of an 8 yr old, it made me laugh every time I went by one. &#160;They go by &lt;a href="http://www.heb.com/welcome/index.jsp"</description>
<pubDate>Fri, 19 Jan 2007 09:52:03 EST</pubDate>
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<title>shane: experts</title>
<link>http://www.treesandthings.com/story/2007/1/4/17195/64063#4</link>
<description>Brand names, funny url combos.... how about when the tech help site "Experts Exchange" first started their url was &lt;a href="http://expertSexChange.com...">http://expertSexChange.com...&lt;/a>. they have since added a dash in there so you know where to pause.</description>
<pubDate>Thu, 18 Jan 2007 15:02:29 EST</pubDate>
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<title>MayorBob: Re: I Know What The Family Name Is, But Do You Hav</title>
<link>http://www.treesandthings.com/story/2007/1/4/17195/64063#3</link>
<description>Perhaps that might be the worst commercial rebranding effort. &#160;But, I'm wondering how that highly vaunted US government effort to rebrand the US went? &#160;"&lt;a href="http://www.boston.com/news/globe/ideas/articles/2005/03/13/re_branding_america?pg=fu</description>
<pubDate>Thu, 18 Jan 2007 15:02:19 EST</pubDate>
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<title>thefadd: Re: I Know What The Family Name Is, But Do You Hav</title>
<link>http://www.treesandthings.com/story/2007/1/4/17195/64063#2</link>
<description>I believe cingular is soon ditching that name in favor of at&amp;t again but I remember that campaign and it was truly, monumentally awful. None others quite that awful come immediately to mind. Although, I hate all the Carl's Jr ads.</description>
<pubDate>Thu, 18 Jan 2007 14:44:58 EST</pubDate>
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<title>port1080: Re: I Know What The Family Name Is, But Do You Hav</title>
<link>http://www.treesandthings.com/story/2007/1/4/17195/64063#1</link>
<description>I think the worst re-branding effort in my lifetime (granted, only 25 years and counting) has to be AT&amp;T Wireless's &lt;a href="http://www.clickz.com/showPage.html?page=966711">M-Life campaign&lt;/a>.  For those that don't remember, they had commercials goin</description>
<pubDate>Thu, 18 Jan 2007 11:50:11 EST</pubDate>
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