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<title>&quot;Global Warming Ready&quot; Just Means More Hip And Trendy Beaches. (Trees And Things)</title>
<link>http://www.treesandthings.com/story/2007/2/20/134237/804</link>
<description>You might call it a case of making lemonade out of life when you're dealt lemons. &#160;Or, you might call it a cynical manipulation of a serious topic in pursuit of selling the latest, hippest and trendiest of fashions. &#160;Then again you might call it a company which is all about the superficiality of fashion discovering a "cause." &#160;Whatever, Diesel, the &lt;a href="http://www.diesel.com/">Italian fashion design firm&lt;/a> is making big waves by running an ad campaign which looks at the issue of &lt;a href</description>
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<pubDate>Fri, 23 Feb 2007 07:01:40 EST</pubDate>
<lastBuildDate>Fri, 23 Feb 2007 16:27:48 EST</lastBuildDate>

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<title>thefadd: Now That I Think Of It</title>
<link>http://www.treesandthings.com/story/2007/2/20/134237/804#5</link>
<description>I did see these ads. They were pretty funny and standard for the type of ad that Deisel goes for. I think anything that brings up the global warming discussion is a good thing. In some ways, I do think ads in this veign can contribute to the overall assump</description>
<pubDate>Fri, 23 Feb 2007 16:27:48 EST</pubDate>
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<title>MayorBob: Re: Behind The Times</title>
<link>http://www.treesandthings.com/story/2007/2/20/134237/804#4</link>
<description>Not a &lt;i>faux pas&lt;/i> and no offense taken. &#160;I believe my link essentially clarifies the point as to who came up with the campaign; I just inelegantly worded the thing.</description>
<pubDate>Fri, 23 Feb 2007 15:16:05 EST</pubDate>
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<title>cloudofdust: Re: Behind The Times</title>
<link>http://www.treesandthings.com/story/2007/2/20/134237/804#3</link>
<description>The campaign mentioned in the link is (RED). I know it's a tremendous faux pas to cast aspersions on any aspect of a Mayorbob writeup but if the topic is companies hitching their wagons to social causes then (RED) is the biggest example of that right now. </description>
<pubDate>Fri, 23 Feb 2007 14:55:23 EST</pubDate>
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<title>thefadd: Re: Behind The Times</title>
<link>http://www.treesandthings.com/story/2007/2/20/134237/804#2</link>
<description>Technically, the write-up doesn't say Motorola and Sprint came up with (RED). It says they came up with the single campaign on that page. It made me pause, too, because I thought Gap had come up with it for a long time since it's been all over their ads fr</description>
<pubDate>Fri, 23 Feb 2007 13:20:10 EST</pubDate>
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<title>cloudofdust: Behind The Times</title>
<link>http://www.treesandthings.com/story/2007/2/20/134237/804#1</link>
<description>I'd say Diesel is a little late to the party. People have been making global warming jokes for years. The tired old cliche was "Cold enough for ya?" The tired new cliche is "Where's that global warming they've been talking about?"&lt;p>&#10;As an aside, it wasn't</description>
<pubDate>Fri, 23 Feb 2007 12:31:32 EST</pubDate>
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