http://www.treesandthings.com/story/2008/9/11/164636/616 Two National Football League clubs, the Giants and the Jets call Giant Stadium in the Meadowlands home.  They will still be sharing a home stadium when Giant Stadium is replaced by a new stadium in 2010.  What to call it is creating a major stir up in New York these days.  No, it's not going to be a toss between Giant or Jets Stadium.  The controversy surrounds the result of naming rights negotiations with a major insurance company.  On the one hand you have those who are upset that en-us Tue, 16 Sep 2008 06:27:23 EST Tue, 16 Sep 2008 20:46:08 EST http://www.treesandthings.com/story/2008/9/11/164636/616#6 Nike was always my favorite greek goddess anyway. Tue, 16 Sep 2008 20:46:08 EST http://www.treesandthings.com/story/2008/9/11/164636/616#5 When a public municipality like United Headquarters City is asked to build a stadium with public money, it would be simply a waste of Nike money not to strike the Nikest deal possible for the Nike taxpayers of this city by utilizing all sources of revenue Tue, 16 Sep 2008 20:05:29 EST http://www.treesandthings.com/story/2008/9/11/164636/616#4 Typically, the name rights come with a package wherein they also get their logo all over the stadium, on tickets at other events relating to the team, etc. The $$$ have come down in recent years but I gotta believe if they keep doing it, they keep feeling Tue, 16 Sep 2008 19:46:13 EST http://www.treesandthings.com/story/2008/9/11/164636/616#3 When Villanova University was building a sports facility back in the early 90s, the major benefactor was John E. Dupont, one of the scions to the chemical company's founding families (and a major college wrestling fan).  When the new facility was open Tue, 16 Sep 2008 09:00:40 EST http://www.treesandthings.com/story/2008/9/11/164636/616#2 What, indeed, is in a naming right?  I personally find it impossible to believe that spending 20 to 30 million dollars a year to get a stadium named after any company would constitute an effective use of advertising dollars.  Alternatively, they Tue, 16 Sep 2008 08:59:10 EST http://www.treesandthings.com/story/2008/9/11/164636/616#1 I don't know.  In my neck of the woods, we have <strike>Alltel</strike> Jacksonville Municipal Stadium.  It's the second year that we haven't had our stadium named (not even Jaguar Stadium, which I find amusing, but then that might be Tue, 16 Sep 2008 08:16:43 EST string http://www.treesandthings.com/search/