Media

The Horror Of It All -- Please Cover Up This Cover

MayorBob.

Posted to Media on Tue Oct 31, 2006 at 01:59:04 PM EST (promoted by 1fastdog). RSS.

First impressions will make you or break you.  As in real life, so it goes in the world of magazine publishing.  The idea behind the cover page of a magazine is to a) be attractive, b) lure the casual reader to want to buy the magazine and read what's within, and c) be informative.  However, if condition b) is met, then c) is probably superfluous.  But condition a) is usually still a requirement as you don't want to send potential buyers running away from the racks, looking like an Edvard Munch painting.  Of course, the idea of what works and what doesn't as a magazine cover has changed over time with the very best being appropriately recognized.  But, this being around Halloween, let's celebrate the awful, the weird, and the gasp-inducing examples of magazine covers.

Gawker read that best cover list and thought, "how about recognizing the worst?"  And from Britney Spears' preggers shot (possibly NSFW) on the cover of Bazaar, to Kanye Christ straight through to any number of photoshopped atrocities, they do come up with an astounding selection.  But, are they any worse than some standard men's adventure mag covers from the 50s?  That Janet Jackson cover from W was considered just weird enough to warrant some additional photoshopping.  Not to be outdone, Advertising Age's Media Guy offers his list of the worst magazine covers he's seen lately.

Andrew Hearst, a writer and designer, offers a fanciful look at redesigns of magazine covers if the magazines were honest with themselves over what they print inside.  Question here might be, is the fanciful cover version of Sly Stallone's magazine any more ludicrous than the real thing?  Of course, beauty (and ugly) is in the eye of the beholder.  And so it goes for normal and weird, etc.  We're a fairly literate crowd here at TnT.  I'm sure you've spent way too much time in the company of magazines and you probably have a few examples which out-awful and out-weird the ones mentioned, so it's time to share. The internet being what it is, it probably won't be all that hard to come up with a link of your favorite example.  For my money, you'll have to go some to outdo this compilation of pain-inducing magazine covers.

Edited by 1fastdog

Tags: Edited by 1fastdog, print media, magazines, ugly, dumb, written by MayorBob (all tags)

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Re: The Horror Of It All

dzetetes.

Tue Oct 31, 2006 at 06:02:26 PM EST

none

I find Britney Spears' lifestyle obnoxious, her "politics" offensive, and her music insipid.  Nonetheless, I have to ask...

What's so bad about the Britney Spears cover?  It's not just that it's her, because she's been on plenty of magazine covers and none of them are being singled out.  Is it that she's pregnant?  Isn't there a happy medium between fetishizing and being repulsed by photographs of pregnant women?  Or is it that she's nearly nude?  Nah, there are many more risqué (or obscene, some would say) magazine covers published every month.  Or is it that it's Britney Spears, pregnant and almost nude?  She was very attractive before, and she was very attractive on that cover, and regardless of how unpleasant she may be as a person, Harper's Bazaar is a fashion magazine, and it's not in the business of printing lists of the personal qualities of admirable people, it's in the business of publishing photographs of attractive people in expensive clothing and accessories.  Of course, there's a great deal to criticize about this photograph precisely because it's so visually appealing. In addition to the work of Spears' personal trainers, plastic surgeons, make-up artists, and photography and lighting experts, the magazine's photoshoppers obviously put in some overtime erasing any sign that this pregnant woman had, you know, been pregnant twice, presenting yet another fantasyland view of human beauty.  Perhaps the selection was intended as a critique of the entire manufactured-beauty-and-glamour industry, but if so, I'm not sure what makes it worse than anything else.

In regione caecorum, rex est luscus.

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Re: The Horror Of It All

thefadd.

Tue Oct 31, 2006 at 06:14:52 PM EST

none

It's a pretty poorly done pic. Demi Moore pregnant on Vanity Fair followed up with Demi Moore painted naked on vanity fair back 10-12 years ago was artful, daring and pretty to look at. The Spears pic isn't attractive, it's overly air-brushed and it's just poorly placed on the page. It's trying to do something with the angle but there's no real clues to the viewer as to what extra meaning is supposed to be derived from that...likely because it's absent any thought out intention and thus poor art. Plus, the standard naked and pregnant cover look is now derivative and nothing groundbreaking. Plus what the hell is going on with that necklace?

escalators never fail; they just become stairs

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Re: The Horror Of It All

dzetetes.

Tue Oct 31, 2006 at 08:29:16 PM EST

none

Granted, the way the subject of the photograph is jammed over toward the side of the page is somewhat jarring.  But I ask again why this cover is particularly worse than dozens of others in recent years (or months!)?  The Spears cover may be unoriginal, inexpertly composed, overly air-brushed and "poor art", and while those things may keep it from being good, they also keep it from being uniquely bad.  Is it really bad enough to merit the "cover" (or the top, anyway) of the gawker article?  Let's face it, bad or not, the Spears cover was chosen: 1. Because it's recent, and fresh in people's minds, 2. Because it received a lot of media attention (for a magazine cover, anyway), and 3. Because Spears herself inspires disgust and fascinated horror in many people (those who aren't merely indifferent to her tabloid life, anyway).   I'm not saying it's a great piece of work; I'm saying that if it were the same setup with a less polarizing subject, it wouldn't have even made the list, much less a prominent place on the list.

In regione caecorum, rex est luscus.

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Re: The Horror Of It All

MayorBob.

Tue Oct 31, 2006 at 09:42:58 PM EST

none

It seems Gawker was thinking about naming Demi Moore's pregger cover page at first, but because it got selected among the best, they wimped out and picked on Britney's.  For my money, among the covers selected, the absolute worst are the Janet "X-Woman" Jackson and that mash up someone did of Julia Roberts.

Illegitimi non carborundum.

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Re: The Horror Of It All

nmiguy.

Wed Nov 01, 2006 at 01:01:30 PM EST

none

I don't know, I don't have a problem with the preggo Britney cover.  The nude pregnant hottie is cool with me.  I mean, she was over-fetish-ized as a school girl, I find her far less fetish-ized with a nude preggo pic.  I mean, she's beautiful, and she has changed from a girl to a woman.  She need not be ashamed of her body and I think this magazine cover is a lesson for us all.  The Demi preg pic was the same way, a breakthrough.  I just wasn't offended by it, nor did I judge the magazine cover in a negative way.  It was more, I don't know, NORMAL than seeing Britney and XTina make out with Madge on the MTV music awards.  Seeing heterosexual women make out to create controversy and sell albums is just plain weird.

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Re: The Horror Of It All

coquito.

Wed Nov 01, 2006 at 02:30:35 PM EST

none

I have no problem with her being photographed pregnant, nor do I think that, in and of itself, pregnancy is unattractive. I think the issue with the cover is that a.) she doesn't look hot (for starters, what's with the black hair? doesn't suit her at all) and b.) it's a total rip-off of the Demi cover (oh, right, that's what the black hair is about...).
Anyway, This on the cover would have been much, much better.

Now with caps!

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I Can't Tell Any More

uncarved block.

Thu Nov 02, 2006 at 08:55:57 PM EST

none

   Are some of those covers good, and others bad? I guess so. That particular part of my brain is still burned out from a short but intense exposure to the world of magazines-- for a brief time, this little slice of Hell* was part of my job. After sorting and pricing 500+ mags, then stocking them under lights that intensify their glossy covers. "Way too much time in the company of magazines" doesn't even begin to cover it. Thank the Goddess that only lasted for a couple of months . . .
    What's funny is thinking about how ridiculous a lot of the fashion material is going to appear a decade or more from now. Yeah, these goons went out and selected some of the worst the era had to produce-- but if you catch some old movies or TV shows from the 70s,  and the gap between the good and bad doesn't appear that wide.
    Magazines, at least, always have the ready excuse of being produced under tight deadlines. Is it a bad cover? Well, there's only a week or two to make the decision, and that in the middle of many other layout choices. No, the really regrettable choices, IMHO, are those made by editors who put together books-- if the picture is terrible, you know for (mostly) certain that it was checked, rechecked, and thought to be pretty good.
   Which makes the joy of finding hideous old pictures one of the great joys of working with used books. Lileks may put out a selection of the worst the past has to offer, but there's nothing quite like seeing all the raw "footage" in person. Take the entry for Regrettable Foods, and imagine seeing all those picture in context, with recipes to boot. Make you wonder just how appealing those Rachel Ray and Emeril pictures are going to look 15 years down the line, as well as keeping the mind occupied after seven hours on your feet.

   Or maybe I'm just crazy. Yeah, that's probably it.

   *OK, I can't seem to link directly to the image. Go to Tucson East store, and look at the magazine pic, if you care.

Ex ignorantia ad sapientiam; e luce ad tenebras

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