What's The Hot Skinny On Super Models? Fatten Up For Fashion.
MayorBob.
Posted to Business on Tue Sep 19, 2006 at 04:08:50 PM EST. RSS.
The days of "heroin chic" in the fashion world appear to be over. The days of gaunt, skeleton-thin waifs waltzing down fashion show catwalks may be at an end. Because social critics and health officials in a number of countries have been critical of "unhealthily skinny" fashion models dominating shows there's a move underway to ban the grossest examples of them. The first step has been taken in Madrid, Spain, where organizers of an upcoming Madrid show will ban all models who show up with a Body Mass Index (BMI) of less than 18.
Madrid Fashion Week is one of Spain's most prestigious fashion trade shows. Yet, the spectacle of painfully thin fashion models demonstrating haute couture drew resounding criticism from doctors and women's rights groups. The criticism became so loud and harsh that the Spanish Association of Fashion Designers has agreed to use the BMI as the yardstick by which it will determine who can model and who ought to go and get a square meal. But this doesn't end with Madrid as the move to ban the super skinny fashion model is building in other shows and other countries. The director of the Madrid show said the new rule is "important as far as health is concerned." Government officials see size-zero models as promoting the wrong image of beauty to impressionable youth, "many teenagers imitate what they see on the catwalk."
Not everyone agrees. One representative of a major modeling agency says the public should be encouraged to follow sound medical advice to pursue healthy lifestyles. But she feels that the fashion industry is being viewed as "a scapegoat for weight-related diseases" and wonders if the move to ban super skinny models might endanger the careers of "naturally gazelle-like models." The head of the French couture association said "everyone would laugh" if France followed Madrid's lead.
Luisel Ramos was only 22 years old when she died of heart failure at an Uruguayan fashion show last month. Ramos had been encouraged to lose weight as a way of increasing her hireability as a model. For three months leading up to her death, Ms. Ramos existed on a diet of green leaves and Diet Coke. The World Health Organization says a BMI under 18 is underweight. Most catwalk models would have to slap on the pounds to reach an 18, however. Judging by their height and weight, supermodels such as Kate Moss, Lily Cole, and Giselle Bundchen would have to find another line of work - all of them score a BMI of 17 or below. A spokesman for the Eating Disorders Association is saying that more than a ban is needed - there needs to be a law requiring people score at least 18: "This is about protecting the young women and men who work in the fashion industry, as well as those who are at risk of an eating disorder and can be influenced by the pictures that they see." A doctor agrees with this, "the fashion industry has completely warped what is considered a normal size and it should be held accountable for that. Many observers of the fashion industry have been calling for some form of regulation for going on six years.
< I'll be crapping 'till I finish, cuz I ate my spinach...
