The Afterthekiss.com web site featured video of NFL players watching and commenting on the ad.  Among their comments:

As Desmond Clark watches the ads he reacts with "Whoa! Whoa! Hold on. Before we go to the next one, did they actually have to kiss like that?" A voice off-screen tells him they had to do fifty takes to which Clark says, "You lying. I hope they got paid a lot of money to do that." After watching The Love Boat ad, Clark says, "Come on, come on. Not two men doing this. Then all of a sudden you've go this third guy walking around and wanting to get some action too." Clark then says it's the most shocking commercial of the Super Bowl.

Colt's linebacker Cato June offers up a similar reaction as his colleagues saying, "What! Oh, they wild man! Oh, hell no! [laughing] I thought they were going to stop at some point, two men who brushed and catch each other. Two men--that's not right. Obviously, they wanted to go full throttle with that one. The Love Boat ending was probably the most entertaining for the simply fact of what are you looking at? What is that twinkle in your eye. Why are you that close to another man?"

The "Love Boat" ending referred to was one of the alternate endings on the site; "In it, a third rather creepy man appears after the first two have kissed and, after flicking his long hair like a seductive woman, asks if there is room for a third on this 'Love Boat.'"

So, wtf?  Is Snickers hiring skinheads to write its ad scripts?  I don't care if it never aired; they've got a long-haired predatory homosexual on screen, and they don't realize that's problematic until a gay guy calls them up?  And, excuse me, the NFL players?  Why are these troglodytes allowed to say or do anything other than move footballs up and down fake grass fields?  They have no other socially useful function; let's keep their views on candy bar commercials where they belong, namely, off the Internet.

What I find interesting is that our heros' first reaction after kissing another man was to wax their chests. OK, technically they ripped out some chest hair, but it works out the same. The Steve Martin/John Candy buddy comedy Planes, Trains, and Automobiles featured a similar scene. John and Steve, having been forced to share a bed for the night wake up the next morning spooning each other. The dialogue evolves like this:

Neal: Del... Why did you kiss my ear?
Del: Why are you holding my hand?
Neal: [frowns] Where's your other hand?
Del: Between two pillows...
Neal: Those aren't pillows!

The two immediately jump out of bed and launch into monologues about football, desperate to prove heterosexuality.

There are better ways the "After The Kiss" commercial could have run. Perhaps the two mechanics panic and run off to opposite ends of the garage. The first calls his wife on his cell phone to tell her how much he loves her and he'll be home right away. The other stands in a corner shuddering, then composes himself. He returns to car to finish the tune up. As he reaches for a wrench he notices a dab of caramel on his finger. He contemplates it, then licks his finger. "Worth it," he says. Cut to the first mechanic walking into his house and greeting his wife. She kisses him. He says "I wanna try something new." He produces a box of Snickers bars. She smiles lustily.

"Packed with peanuts, Snickers really satisfies."

-=Logan
Research, facts, a Republican needs not these things.

I discussed this ad with my friends, and we all agreed that this was a missed advertizing opportunity. You could have done the same ad in a corporate boardroom with a guy and a girl engaging in "the kiss" , while one snicker bar is left on the table to be split between two guys.

With proper directing and acting, you could convey quite a lot of innuendo and then finish with a tag line of "try something different".

alternatively if you insist on keeping the mechanics setting (are snicker bars working class chocolate??), you could have been daring (risked the brand) and hinted that the guys liked it.

The problem with the ad is not that its homophobic, its that it associates pain with eating the chocolate bar. This is dumb. Any other response (including them going at it broke back mountain style) would have been better for the brand.

Memory is a strange bell, jubilee and knell.

From the subq...

Remember when gays had a sense of humour? (I'll take Paul Lynde in the center square to block.)

I can't speak for the rest of the tnt folks, but I remember the good old days

Oh wait...did you mean the good old days when it was funny for the gays to get slammed while they stayed quiet about it?

No, I don't miss those.

It's the end of the world as we know it, and I feel fine