Media

Can Overweight, Older Women Sell Stuff In a Sexy Way? A Little Birdy Says So.

MayorBob.

Posted to Media on Fri Mar 09, 2007 at 07:40:01 AM EST (promoted by port1080). RSS.

The rap that gets hung on most advertising is that it uses sex like a sledgehammer to sell products.  One industry which shamelessly markets images of impossible beauty is the beauty product industry.  But, beauty is in the eye of the beholder and Dove, one of the beauty product industry's giants, believes the way to sell their products is to market something called "real beauty."  Perhaps they went a bit too far with that reality thing because it has some people upset with the way Dove is using nude, mature females to market their products.

Dove's campaign began in splashy fashion, right smack in the middle of the Oscar telecast.  It began with an ad for cream body oils developed and produced by a real woman, Lindsay Miller of Sherman Oaks, California.  The ad featured a series of decidedly older women - naked, but with the naughty bits hidden from view - and it had the message "beauty has no age limit."  Now, the ads are popping up in print media: newspapers, magazines, brochures, etc.  Not only have they caught the eye of the public, they've also caught the wrath of the American Family Association (AFA), among others.

There are others, aside from AFA, decrying Dove's ad campaign as "more cheap feminism" and "just another flavor of advertising" rather than an "appeal to righteous sisterhood."  There are those who claim "the use of female nudity to sell products under any banner is exploitative of women's sexuality" regardless of whether it's a 20-something hard body or a 60ish matron.  But the AFA is calling for a boycott of Dove, and stuff produced by Dove's parent company, Unilever - like Axe and Sunsilk.  Noting that the female models used in commercials marketing those products aren't what you might call poster children for the "real beauty" campaign, the AFA wonders if there isn't something just a tad hypocritical here.

Dove responds that the real beauty campaign "is certainly not about nudity, but rather about honesty."  Rather, it is all about "celebrating women 50+ and widening the definition of beauty to show that real beauty has no age limit."  But, the AFA isn't the only organization upset by the Dove campaign; they're joined by the American Psychological Association (APA).  What has the AFA and APA upset isn't the use of mature models to promote products to a desired market niche; it's all that flesh that's being shown and what they view as a continuation of the media's use of women as sexual objects.  APA spokesperson Dr. Eileen Zurbriggen says:

"The consequences of the sexualization of girls in media today are very real and are likely to be a negative influence on girls' healthy development.  We have ample evidence to conclude that sexualization has negative effects in a variety of domains, including cognitive functioning, physical and mental health, and healthy sexual development."

Tags: edited by Port1080, written by MayorBob, advertising, age, beauty (all tags)

This story: 41 comments (3 from subqueue)
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14

What This Discussion Needs

thefadd.

Fri Mar 09, 2007 at 01:50:35 PM EST

5.00 (informative, interesting)

19

^ 14

Re: What This Discussion Needs

nmiguy.

Fri Mar 09, 2007 at 03:06:52 PM EST

none

thefadd, the models you show, they are all right.  They all (even the kinda bigger one) are pretty.  I am not turned off by any of them and in real life I would probably date any one of those women.  But I don't consider them drop dead gorgeous at all.  They are the "real life models" that kinda reflect the real shape of women.  The thing is, in real life even that standard can be hard to come by.

See the way it is now, most models have this skinny hottie thing, that most women know they can't achieve.  Some try God bless em to reach that standard of supermodel beauty, some try a little too hard.  But now Dove has the "average woman is beautiful" campaign and many women will feel TOTALLY messed up that they can't even reach a "lower" standard of beauty.  Before they could be just like "ah nobody is that thin except supermodels and anorexics" but now they can see a rounder shape and think "why can't I be beautiful like her?!"

I am all for people being comfortable with who they are and trying to be as pretty as they can. But everyone has their own limits.  The ad campaign is stating that "beauty has no age limit" and that "women are beautiful even if they are not model skinny".  The thing is, we all have our limits, whether it be age or attitude, as to how beautiful we feel and perceive others.  

Nothing new, ad campaigns are meant to distort and connect unrelated things, they are not truth and philosphy.  They are advertisements, that is all.

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^ 19

Re: What This Discussion Needs

thefadd.

Fri Mar 09, 2007 at 05:33:35 PM EST

none

I guess beauty does have a beauty limit.

escalators never fail; they just become stairs

21

Beauty.eye.beholder

Lou.

Fri Mar 09, 2007 at 04:05:32 PM EST

5.00 (brilliant, interesting)

It seems that the discussion has settled down to a sort of western front Beauty vs. Hotness trench warfare.  To paraphrase the judge with an erection, I don't know what beauty is, but I know it when I see it.

As a teacher, I had many opportunities to see "hawtness".  I don't know what happend, but it seems that girls got prettier than "back in the day".  Maybe it's anorexia, the increase of showing skin, wonder bras...who knows?  They are certainly "hot"...but are they beautiful?  Most of them are until they open their mouths (and this goes for the hot boys as well).  They are certainly fun to ( surreptitiously ) look at, but that's it.  I have run into these same students out in the world and I couldn't wait for them to go away.

Now, take my girlfriend.  She's a couple of months younger than me and while she may not be "hot", she certainly makes my heart sing when she's around.  In fact, she happens to walk on the ground I worship.  And as an added bonus, she likes being around me.  She certainly is beautiful...so yeah, I would hazard to say that beauty knows no age...at least by the standards that matter...mine.

It's the end of the world as we know it, and I feel fine

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Re: Beauty.eye.beholder

thefadd.

Fri Mar 09, 2007 at 05:39:29 PM EST

none

but it seems that girls got prettier than "back in the day"

Personally, I would attribute this mainly to fashion. I doubt something physically changed where kids these days are suddenly more attractive than their parents. I mean, hair was just awful back in the 80's and look at television, too. They used to just put anyone on there. Molly Ringwald?? During the mid-90's for whatever reason, it became OK for "regular girls" to basically dress like hookers. This is well documented by both Bill Simmons and South Park.

escalators never fail; they just become stairs

1

Age limit.

nmiguy.

Fri Mar 09, 2007 at 08:21:59 AM EST

none

Beauty does have an age limit, and a weight limit.  There comes a point where a person is too damn fat to be beutiful or too damn old to be beutiful.  This limit may vary slightly, there are exceptional beauties that remain hot into advanced age (liek Sophia Loren for example) but the key word there is "exceptional".  When I am 50 something, I do NOT expect to be considered hot and beautiful by advertising standards.  So people, enjoy the nmiguy now, while I'm still hotter than Betelguise.

2

^ 1

Re: Age limit.

T Slothrop.

Fri Mar 09, 2007 at 09:48:29 AM EST

5.00 (astute)

I agree that there are limits to what almost anyone can call "beautiful". However I must admit that as a 46-year-old male, a couple of the chicks in that ad looked pretty damn fine to me.

{Insert amusing quotation here}

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^ 2

Re: Age limit.

charlies.

Tue Mar 13, 2007 at 01:11:38 AM EST

5.00 (funny)

Thanks, Slothrop. I agree. By sixty ALL the chicks look okay to me, and most of 'em look great. Fading eyesight is like beer googles.

January 20, 2009. Justice becomes possible.

3

^ 2

Re: Age limit.

nmiguy.

Fri Mar 09, 2007 at 10:00:14 AM EST

none

Yeah they al-ight.  But c'mon, none of them are Gisele Bunchen.  

You know who has real beauty?  Kate Winslet.  She's comfortable in her curves, in her skin.  She's a lovely person.  Dove should have HER strip down and hock their nasty soap.  

What I mean is that age and weight are related to beauty.  I have met so called "beautiful people" who are fat and old.  And then when I got to know them, they had very "unbeautiful aspects" of their personalities that had been nurtured because of the social stigmas of being fat and old.  

And I do know an older woman who is EXTREMELY beautiful down to her very genes.  Attractive physically and even more so in who she is.  

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Re: Age limit.

thefadd.

Fri Mar 09, 2007 at 01:46:15 PM EST

none

Proving once again that beauty is in the eye of the (in a tip of the hat to our other running thread) beer holder. I would rather crap on my own face than be trapped in a room with Kate Winslet for five minutes and I would certainly do any of the MILFs in the Dove ads that I have seen first.

To me, Dove's ad campaign needs to be seen on a couple of different levels. First of all, it should be acknowledged that is a load of bullshit just designed to get certain customers to like them more. But, it's also emblamatic of the nichification of American culture were it's increasingly more okay for everyone to be okay with who they are (so long as they fit into one of the pre-conceived niches). So it is "good" to see people of varrying shapes and looks be socially accepted to the extent that one holds such cultural definitions important.

escalators never fail; they just become stairs

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crap on your own face???

nmiguy.

Fri Mar 09, 2007 at 02:10:34 PM EST

none

Cripes, either there's an epidemic of hyperbole around here, or you have some nasty scat fetish.  

Nothing against the elder;y women in Dove's campaign, but one lady got some hanging belly flaps and another looks like she's eaten a few too many geritol.  Nothing wrong with that, mind you.  All those old biddies would be very popular at the nursing home, and they are not ugly.  

As for your Kate Winslet comment, you are sufficiently discredited by your own words.  Ms Winslet is a beautiful actress.  

5

^ 1

Re: Age limit.

coquito.

Fri Mar 09, 2007 at 11:08:47 AM EST

5.00 (astute)

I must be some kind of freak, but I've seen some very beautiful old and overweight people. In fact, I'm kind of fascinated by "real people" portraits, the kinds of portraits that focus on the kinds of faces and bodies that we wouldn't normally use to sell jeans. I particularly like the Dove ads, thought I haven't seen this latest slew of naked grammas or whatever.

Of course "beautiful" isn't the same thing as hot. What you're talking about is hot. In that case, there's not only an age and weight limit, but an age and weight range. You don't (I hope) consider 5 years old hot, though they may be beautiful.

I don't think it's all that controversial to say that beauty isn't just fit blondes in the their late teens and early twenties. It may sound controversial in some way, but most if not all people already know this and act under this belief on a daily basis. What is controversial is using people outside of that range to sell products in a way that is even vaguely "sexy" (which is very often the kind of beauty we use to sell products). I think it's a healthy move, imo. It not only chips away at the restrictive, fetishized view of sexuality we have in modern American society, but also reminds of us what we already know, that you don't have to be young or thin to be beautiful.

Now with caps!

6

^ 5

Re: Age limit.

nmiguy.

Fri Mar 09, 2007 at 12:11:46 PM EST

none

I can agree with you that there can be some beautiful people that are heavy or a bit older.  But I am saying there is also a limit to that.  I have a few friends who are a bit heavy, and they are beautiful.  But if they were to gain 100 lbs, there's just no way these "real people" would look real.  There's something real scary about a huge person shouting "GET IN MY BELLY!" and "I want my baby back baby back baby back..."

Look at Helen Mirren.  Now she IS a big star actress celebrity.  But she looked HOT at the Oscars.  I woudl definitely nail her if she gave me the time of day.  But she could be my grammy.  MOST women her age look a LOT worse.  The "real people" you talk about liking to look at? 95% are kinda gross in the buff.

I am just saying there ARE limits.  Saying there's no age limit on beauty or no weight limit on beauty is like saying the effects of age and weight don't matter.  And they DO.  I am not saying women need to starve themselves to be skinny or have tons of plastic surgery to look young.  I AM saying that healthy looking is beautiful.  But at a certain point, no matter what you do, age or weight will catch up with you, and make you less than attractive.  

10

^ 6

Re: Age limit.

keta.

Fri Mar 09, 2007 at 12:54:51 PM EST

4.00 (interesting, brilliant)

Bog's drooping balls, nmiguy, you sometimes perch yourself so far out on tenuous limb that it's hard not pick you off like the saggiest of fruit.

As has been pointed out to you elsewhere here, your insistence on equating "beauty" with "I want to fuck it" is mind-numbingly simple-minded.  If you'd think with your big head for a moment you might be able to consider that for most adults (and people even younger!) the word "beauty" denotes far, far more than an urge to hump.

Your arguments so far in this thread are gruesomely similar to the niminy-piminy nincompoops of the faith-based crowd in the w/u who decry any kind of skin exposure as "sinful."  That the human form, in all its complexities, ages, and diversity, can be considered beautiful without having a priapic urge is beyond their, and your, ken.  And that, my friend, is well and truly one ugly outlook.  

11

^ 10

Re: Age limit.

nmiguy.

Fri Mar 09, 2007 at 01:46:04 PM EST

none

And that, my friend, is well and truly one ugly outlook.  

You're welcome, my friend.  You see, ugliness has no age limit either.  But you'll never hear someone say "Man, that's ONE ugly baby!"  Because babies and youth are considered beautiful.  Age and unhealthiness are not pleasant on the eyes, most times.  And I tell you, I am not particularly attracted to the ultra young.  I like em with a few years on em.  I think a mature beauty is awesome.  I also know that as we age, a lot of that just goes away.  The claim "beauty has no age limit" is pretty pathetic.  I know beauty is in the eyes of the beholder.  But the beholder seldom goes looking for it in a nursing home.  I know that because I have spent a lot of time in my youth volunteering at nursing homes.  Most people don't go near those places unless they have to, or unless their parents are housed there.  So get off your high horse, keta, unless you spend your free time aprpeciating the beauty at your local nursing home.  Unless of course you'd like to concede that I speak some of the nasty truth, that getting old just plain sucks.  I can appreciate lots of beauty in this world, and I tend to look for the beauty in people first.  Doesn't mean I want to fuck it just because its beautiful.  But beauty IS something we want to look at.  Unless you go about buying up pictures of naked old people, I'd say you're probably blowing some hot air and have unrighteous indignation at my words.  

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Re: Age limit.

keta.

Fri Mar 09, 2007 at 02:11:05 PM EST

none

Your obtuseness sometimes astounds, nmiguy.

Here's a question.

Are your grandmothers beautiful?

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^ 16

Re: Age limit.

nmiguy.

Fri Mar 09, 2007 at 02:57:12 PM EST

none

Are your grandmothers beautiful?

Nope, they are dead.  Hey they may have been gorgeous.  My maternal grandmother had 16 babies in her lifetime.  My paternal grandmother had 13 kids.  Let's just say that many kids and the wear and tear was NOT kind to those women.  I loved them, but they were pretty old and unhealthy and few people would call them "beautiful" at least appearance wise.  Their beautiful days were way back in the 1930's and 40's.  I am not bad mouthing my grannies either.  I'm sure they were wonderful people.  And at one time they must have been attractive enough.  In the old photos I have seen when they were young, I was not "impressed" by their beauty.  

And guess what, when I am old like that, I don't expect to be "beautiful" either.  So I'll just enjoy my beauty while I got it, because it ain't gonna last!

But I'm quite certain your grandmothers are wicked beautiful.  Hawt!

13

^ 10

Re: Age limit.

nmiguy.

Fri Mar 09, 2007 at 01:47:41 PM EST

none

One more thing, in a discussion about beauty, it fascinates me how you can start off your comment with "bog's drooping balls, nmiguy".  Hey to each their own.  Beauty truly IS in the eyes of the beholder...

7

^ 6

Re: Age limit.

coquito.

Fri Mar 09, 2007 at 12:20:59 PM EST

none

There's something real scary about a huge person shouting "GET IN MY BELLY!" and "I want my baby back baby back baby back..."

LOL... Oh god... this was on last night and I caught the scene where Fat Bastard is laying in bed with Heather "Golden" Graham. I almost tossed my cookies. Point conceded.

Now with caps!

9

^ 5

Re: Age limit.

T Slothrop.

Fri Mar 09, 2007 at 12:46:38 PM EST

none

Of course "beautiful" isn't the same thing as hot. What you're talking about is hot. In that case, there's not only an age and weight limit, but an age and weight range.

True. However I came to the conclusion long ago that my range for "hot" is considerably wider than most Western men, anyway. [No, I'm not talking about pedophilia. I mean older and/or heavier, not younger and/or skinnier.] I think it is a little sad that I find myself in a tiny minority simply because I like zaftig women around my own age.

{Insert amusing quotation here}

17

^ 5

Re: Age limit.

thefadd.

Fri Mar 09, 2007 at 02:11:12 PM EST

none

It's true. I don't know how many people take the time to admire the human form. I went to a nudist colony when I was in college to "see some naked chicks." There were a couple of course, but I was most struck by the beauty in a nude, round 50+ woman.

escalators never fail; they just become stairs

20

^ 17

Re: Age limit.

nmiguy.

Fri Mar 09, 2007 at 03:32:59 PM EST

none

Okay, I too have seen the nudist thing.  And I saw some okay older heavier women.  But I also have worked in an operating room, and I have seen MANY naked people of all ages and sizes.  Many of them were not fit to look at, they were there for operations, so that should tell you a bit about health and hygeine right there.  

I think most people have something that is beautiful, something to be proud of.  That being said, I refuse to jump on the bandwagon and start claiming grandmas are all beautiful.  That is a lie.  

I know telling the truth makes me a target here, keta called me obtuse and even asked if my own grannies were beautiful.  The nude form is nude for a reason, a statement of physical comeliness.  And no, I don't have the hots for my dead grannies.  There ARE exceptional beauties like Sophia Loren or Helen Mirren.  But don't go telling me Agnes the depends wearing chain smoker is beautiful.  I mean she friggin almost killed my auntie at Bingo, and ther sailor mouth has nothing redeeming at all.  

22

^ 20

Re: Age limit.

keta.

Fri Mar 09, 2007 at 04:32:26 PM EST

none

I know telling the truth makes me a target here, keta called me obtuse and even asked if my own grannies were beautiful.

You're a good guy, nmiguy, so I'm going to try and make my point one final time.

You've been all over this thread telling us what you consider beauty.  You call this, "telling the truth,"  but it's your truth, period.  

My point is that your vision of beauty is NOT everyone's vision of beauty.  Why is it so hard for you to understand that an elderly man or woman can look at a peer and see beauty?  That I could once look at my (now-deceased) octogenarian grandmother and see a beautiful woman?  That beauty encompasses not just aesthetic, but also intellectual and moral senses?  That beauty is predicated on much, much more than a fuckabilty scale?  I mean, who are you to be preaching to us all about what encompasses beauty?  And (to come back to the topic at hand) why, oh why, have you so completely bought in to what popular culture preaches as "beauty."?

But don't go telling me Agnes the depends wearing chain smoker is beautiful.  I mean she friggin almost killed my auntie at Bingo, and ther sailor mouth has nothing redeeming at all.

Dear Agnes is no beauty in my eyes, either.  But you just have to know that someone, somewhere, who's always had a thing for the "dirty girl" thinks she's the cat's pajamas.  And you know what?  Thank Bog that we all continue to have our own vision of what represents beauty, because as that renowned romantic Franz Kafka once riffed, "Anyone who keeps the ability to see beauty never grows old."

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Re: Age limit.

nmiguy.

Mon Mar 12, 2007 at 08:25:38 AM EST

none

Your final point IS well taken.  I mean I totally understand the concept of "beauty is in the eyes of the beholder".  But this article is about older and heavier women doing nude ads to hock some soap.  We're not talking about the fringe element that sees wrinkles and chubs as sexy.  

None of these women are ugly.  And to some they are "beautiful".  But as you say your octogenarian grandmother is a beautiful woman, that is quite different from saying you wouldn't mind seeing her nude in an advertisement.  By your description of beautiful, my deceased grannies were beautiful too.  But not in a physical yeah I want to see them in a Dove commercial kind of way.  Which is the topic of the discussion.  Maybe some old cat, maybe my grandfathers wouldn't mind looking at my grannies in the buff.  But when we talk about advertising beauty and nudity, the vast VAST majority of males of ANY age would want to look at Scarlett Johansen in the buff rather than Kathy Bates.  THAT is the truth i was talking about.  Not just my perception of beauty, but what are beauty standards.  

The beauty standards are really quite universal across all cultures that use advertising.  These standards have changed over the centuries.  If you are advertising and using the female body as a means of advertising, you want a healthy looking body.  Obesity and lots of flab and wrinkles does not meet that standard.  In real life, it may be fine and acceptable.  But in advertising, it won't really fly.  Faces, they should be comely as well.  Few wringles, no acne, stunning eyes, full lips.  Nicely kept hair, good make up.  These are beauty standards in advertising.  Again, in real life, it shouldn't bother most men to roll over in the morning and look at their significant other wrinkles and mussed hair, no makeup, blemishes and see beauty.  

What you were talking about keta is entirely different than what this campaign is about.  Is there an age limit on beauty?  Well there is for "advertising beauty" and in life in general, you can get to a certain age where only your loved ones will see your physical beauty.  That is quite different.  

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Re: Age limit.

keta.

Mon Mar 12, 2007 at 09:44:05 AM EST

none

Thanks for the reasoned comeback, nmiguy.

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^ 28

Re: Age limit.

ms sue.

Mon Mar 12, 2007 at 10:38:04 AM EST

none

There is one hitch to that comeback.

Who is the target audience for this ad campaign? Is it the guy who wants only to see only a vision of someone he'd like to bed? Or is it women, of all stripes, who are the ones who will decide whether or not to buy the product? Plus, IIRC, the women in these ads, while not hewing to the normal (which is anything but)  standard of we may be used to in the media, are hardly, IMO, repulsive.

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^ 29

Re: Age limit.

zyxwvutsr.

Mon Mar 12, 2007 at 06:06:22 PM EST

4.00 (astute)

Who is the target audience for this ad campaign?
The target audience is women who think, "if I could just lose 5 lbs., I could look like that."

Even though they really need to lose 15-20.

35

^ 34

Re: Age limit.

ms sue.

Mon Mar 12, 2007 at 07:08:56 PM EST

none

Sure. Companies count on that disconnect.

But don't forget the age factor also. The target audience, at least for this particular campaign, is older women who will see the ad and think, "Hey, I may not be a 20-something, but I can still be attractive."

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^ 35

Re: Age limit.

zyxwvutsr.

Mon Mar 12, 2007 at 07:26:48 PM EST

none

"Hey, I may not be a 20-something, but..."
Are we looking at the same ad?

37

^ 36

Re: Age limit.

ms sue.

Mon Mar 12, 2007 at 07:54:23 PM EST

none

I don't know. I saw older women. Reread the title of this write-up. :-)

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^ 37

Re: Age limit.

zyxwvutsr.

Tue Mar 13, 2007 at 08:36:59 AM EST

none

How old do you think they are?

40

^ 39

Re: Age limit.

ms sue.

Tue Mar 13, 2007 at 10:25:25 AM EST

none

I'm looking at the women in the "real beauty" link. I would estimate they range from high 40s to mid or upper 60s.

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^ 40

Re: Age limit.

zyxwvutsr.

Tue Mar 13, 2007 at 01:19:27 PM EST

none

Ah, got it. I didn't see any women on that webpage until I enabled Javascript.

30

^ 29

Re: Age limit.

nmiguy.

Mon Mar 12, 2007 at 10:55:18 AM EST

none

Good point, Sue.  The standards are variable to a degree as per what audience you are marketing toward.  I suppose the question is, how variable should that standard be?  I mean, if the Golden Girls are going to advertise for Polydent, Vitamins, Insurance, or medications for older folks, we would probably expect Rue McClanahan to be fully clothed.  But I can never recall seeing ANY advertisements for elderly fashions.  So there is NO market for elderly models that are scantily clad.  Dove seems to have tapped a hidden market, a market for a product (soap) that everyone uses, and they want to specifically target older women, telling them that they can be as beautiful as these carefully selected older models if they use this soap.  That is a new standard of beauty.  

The controversy about the nude models should be taken a bit more seriously, even young and beautiful models, when shown naked create a stir.  Indecency, exploitation etc.  In this particular case the ads are a bit misleading.  "Beauty has no age limit" sounds like a fact, when it is maybe a disingenuous opinion at best.  And there is this conceptual idea underlying it that these models represent the "average woman" who looks normal, and that although they are older, and heavier, they are still beautiful.  I would bet dollars to donuts that Dove didn't just select random women from the local malls and bingo parlors for their ad campaign.  They selected exceptional models that were older and a little heavier than the fashion standard.  That is deceptive.  

Since you brought up the target audience, what do women want to see in their ads?  What do you want to see, Sue in a Dove ad?  I have no idea, and I am curious as to what you would prefer to see.  

31

^ 30

Re: Age limit.

ms sue.

Mon Mar 12, 2007 at 11:53:20 AM EST

none

But I can never recall seeing ANY advertisements for elderly fashions.  So there is NO market for elderly models that are scantily clad.  Dove seems to have tapped a hidden market, a market for a product (soap) that everyone uses...

Whether or not I agree with nudity in ANY ad aside, at least this campaign is for a product that people use when unclothed.

I would bet dollars to donuts that Dove didn't just select random women from the local malls and bingo parlors for their ad campaign.  They selected exceptional models that were older and a little heavier than the fashion standard.  That is deceptive.  

Welcome to the world of advertising. Why would Dove be any different? They chose attractive models who were slightly out of the "norm," which as I said, is really not the norm anyway. Perhaps these models allow a larger number of women to see themselves as approaching a level of beauty or at least acceptance, even if they themselves may be much heavier or much more aged than the Dove models.

As for what I like to see in ads? I like witty ones that are less obviously pandering to any group. Right now, one of my favorites is for Verizon, I think it is: A family of four is sitting around the dinner table. They ask the daughter who her "favorite 5" people are for her free calls, and she lists five girls' names. Then they ask the son, and he says the same five girls because "Your friends are HAWT." The daughter looks disgusted in a way that only a teen girl can look and asks her parents"Are you going to do anything???" The mother sort of shrugs, and the dad says "Maybe you should have uglier friends." The timing and the expressions here are impeccable.

32

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Re: Age limit.

ms sue.

Mon Mar 12, 2007 at 11:57:21 AM EST

none

T-Mobile's "Hot Friends": http://www.myfaves.com/tv-commercials.html

33

^ 31

Re: Age limit.

nmiguy.

Mon Mar 12, 2007 at 12:02:02 PM EST

none

Ha ha!  I have not seen that commercial but it sounds like a riot!  Last night my wife and I were watching television and saw a commercial that made us laugh,

This one.

4

^ 1

Will You Still Need Me, Will You Still Feed Me?

MayorBob.

Fri Mar 09, 2007 at 10:05:07 AM EST

none

Sir Paul said it best about 40 years ago.  I guess he gets the answer to his question.  Linda, had she lived, probably would have said yes.  Heather told him no.

At the risk of sounding like the sappy soon-to-be 60-year-old character that I am, IMHO, there is no age limit on beauty.  Because, beauty (or that thing that connects with your soul) comes from within.  All of us are doomed to do one thing if the Reaper doesn't catch up with you first -- we're all going to age.  Thus gravity and metabolism will take a relative toll on all of us.  But, if you retain a sense of humor and a balance in your life, you'll likely still be attractive even into your advanced years past 50.

Illegitimi non carborundum.

8

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Aging sucks

nmiguy.

Fri Mar 09, 2007 at 12:21:26 PM EST

none

Reading your post Mayorbob, has made a difference in my outlook.  You seem so...attractive all of a sudden.  Your sense of humor, your attitude, your balance and your overall demeanor, damn, Mayorbob, you're HOT!  You're like Paris Hilton HOT!

(Just messin with ya MB.)  Older folks have to believe they are still beautiful.  But in reality, most of the older folks I know have lost most of their luster and beauty.  They become cranky, creaky, and intolerant.  They become emotionally inaccessible to the younger generation.  Gravity doesn't just take an affect on their bodies, but their spirits and their minds.  As you age, you prepare yourself for the grave physically and mentally.  The spark is dimmed.  It is the accomplishments of your younger days that is the beauty.  Hold onto those memories and legacies, because they give you appeal when all else runs into rust.  

In short, Mayorbob, please don't take offense at this, but all this "no age limit on beauty" is mostly just pie in the sky wishful thinking, some ad campaign prep rally for the older generation who are feeling older and decrepid, and run down.  They need to feel they are still beautiful because nature is telling them in their hearts and in their minds that their beautiful days are gone.  This isn't everybody, but if you look around you, or talk to some older folks in nursing homes, you can't deny there is some truth to that.  

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Re: Age limit.

Thalia.

Fri Mar 09, 2007 at 05:12:48 PM EST

none

I presume this means that you intend to upgrade to a newer model when your significant other hits the magic age when she is no longer beautiful to you?  Or will s/he remain beautiful in your eyes despite aging, and possibly putting on a few pounds?

For most of us "hotness" does have an age limit, but beauty doesn't.  My mother is not a gorgeous woman, but she is beautiful.  She has lines on her face, and weighs more than a supermodel, but she is beautiful to me, to my son, to her husband.  My husband thinks I'm beautiful, although I weigh considerably more than a supermodel, and am 8 months pregnant.  For most of us, beauty of the person can outweigh the freckles, weight, and wrinkles of aging and even the stretch marks of pregnancy.

Thalia

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Re: Age limit.

wetkarma.

Fri Mar 09, 2007 at 08:15:56 PM EST

none

I think you are conflating sexy with beauty.

Memory is a strange bell, jubilee and knell.

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