All Your Exchange Rate Are Belong To Us, Eh?
pO157.
Posted to Business on Sun Jun 17, 2007 at 08:39:13 AM EST (promoted by 1fastdog). RSS.
Canada, once "America's Attic" and the place to go for ridiculously cheap merchandise due to the once favorable exchange rate is now poised to take the upper hand on its southern neighbor.
Americans have always relied on cheap goods and services in Canada, such as strip clubs, movies, tourism, local wineries, duty-free shopping and furniture. Unfortunately, the falling exchange rate (which peaked at 1 USD: 1.62 CAN in Jan of 2002), coupled with the fears of passport requirements at the border have lead to what Chris Landsdale, general manager of the Mints Lounge (which sees 80% of its business from American customers) , describes as "It's a list as long as my arm, and they've [reasons not to travel] been accumulating since 9/11."
While the dollar is supposedly rallying, analysts say it is very possible that the tide could turn and the US could soon find itself on the wrong side of the exchange rate within 12 months, something that has not happened since 1976.
An interesting note, however, has been that while American traffic into Canada to purchase items has plummeted, more and more northerners are going south of the border to buy their everyday items, use the airports or take a vacation as the exchange rate goes in their favor: "We like Tops -- Tops and Target," said Loretta Del Duca, a Mississauga, Ont., resident who stopped by the outlet mall last week with her husband, Peter. "Plus, for us, it's just a nice break away. You come, and you browse, and you buy things you don't need."
Besides small luxury purchases, the exchange rate has had a negative impact on American industries which buy precursors from Canada. Rich Products buys raw materials such as flour and palm kernel oil as well as finished baked goods from Canadian sources, but the stronger Canadian dollar makes those products more expensive, and while Rich and other companies can try to negotiate a better exchange rate in their contracts, it increases the cost of doing business which gets passed on to consumers worldwide.
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