Business

Is That "Let's Refuel America" or "Let's Refool America"?

MayorBob.

Posted to Business on Thu May 08, 2008 at 06:25:35 AM EST (promoted by port1080). RSS.

Chrysler LLC has a problem.  They have a whole bunch of fuel-inefficient pickup trucks, vans, and SUVs in their inventory and gas prices show no signs of retreating from the neighborhood of (US)$4.00 a gallon.  What the company needs is a way to make operating a gas guzzler attractive to the motoring public.  In a sort of "turning lemons into lemonade" way, Chrysler says it's offering to do a solid favor for Americans and, in return, reduce their inventory of gas guzzlers.  But, some who have looked beyond the company press release on the "Let's Refuel America" offer say that the only one gaining any favor is Chrysler.

Chrysler President Jim Press says the plan does "something to help working people who are worried about the volatility of fuel prices and vehicle cost of ownership."  The plan involves placing a three-year cap of $2.99 per gallon on fuel prices for anyone who leases or purchases an "eligible vehicle" from Chrysler, Dodge or Jeep over the next month.  The fuel cap guarantee is coupled with hefty discounts on vehicles in what automotive industry consultant Bob Cosmai called something which might give Chrysler an advantage over other vehicle manufacturers.  Word has barely gotten out about this offer and one web site dedicated to finding the best deals out there gives a nod in its direction.  Initially, most of the other large auto makers are looking at the Chrysler and saying gimmick, swearing they'll not be launching a similar offer - with the exception of one, that is.  Suzuki will begin offering 0% financing and three months worth of free gas if you take any of their vehicles off their hands during May and June.

With gas prices heading towards the $4.00 a gallon threshold in most of the nation (California and Hawaii, the rest of us feel your pain) this offer of three years of $2.99 a gallon gas sounds too good to be true.  There might be a reason for that.  According to one person who did the financial analysis for you, it probably is.  According to that, you pick the plan in lieu of any other incentives, meaning that better financing terms and a heftier rebate on a model might be a financially wiser choice for you.  Second, you don't really get three years of gas at $2.99 per gallon - there is a cap on the number of miles (12,000 a year) that guarantee is good for.  Third, you're agreeing to do all your fuel purchases with a credit card and, if you don't have the discipline to pay your balance off each month, you have to factor in interest costs.

The Union of Concerned Scientists (UCS) claims Chrysler is "trying to pull a fast one on potential car buyers."  The UCS says, instead of "sticking customers with gas guzzlers, Chrysler should focus on delivering more miles per gallon."  It estimates that improving fuel efficiency by three miles per gallon, Chrysler could save motorists $3,000 over the lifetime of a vehicle as opposed to $400 a year for the three years of its offer.

Tags: edited by Port1080, written by MayorBob, gas prices, Chrysler, rebate offers, auto sales, auto leases (all tags)

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1

Re: Is That "Let's Refuel America" or

pO157.

Thu May 08, 2008 at 09:37:37 AM EST

5.00 (astute)

With gas prices heading towards the $4.00 a gallon threshold in most of the nation (California and Hawaii, the rest of us feel your pain) this offer of three years of $2.99 a gallon gas sounds too good to be true.  There might be a reason for that.

I got a reason the writeup didn't come up with: When Chrysler goes bankrupt this agreement will be totally noncollectable in bankruptcy court. Good luck trying to get your $1.37 a gallon credit when the company is being parceled off for 7 cents on the dollar.

7

Refooling America - one sucker at a time

WMK.

Fri May 09, 2008 at 03:57:40 PM EST

5.00 (brilliant, astute)

My Opinion in 2 parts:

  1. Anyone who buys a gas guzzling piece of shit from an American car company deserves whatever easily foreseen misfortune follows from that decision.  
  2. Any American car company that hasn't spent the last 5-10 (maybe even 30) years reading the writing on the wall concerning gas price trends and preparing for the consequent shift in consumer demand deserves whatever easily foreseen misfortune follows from that decision.

So If Chrysler is stuck with a bunch of garbage that they have to resort to stupid tricks to unload on some suckers - fine - let them see how many suckers take the bait.  How long can any of these flat footed, unimaginative, corporate dinosaurs get away with doing that?

If these assholes managed to screw themselves into the ground AGAIN after having 30 years to wise up, recover, and stop being  idiots from the last time they shit the bed and came crying to the US taxpayers for a bailout they absolutely deserve to crash and burn this time.  

Fuck 'em.

The same goes for the banks, airlines, and the defense industry when our everyday economic reality makes it impossible to continue having our corrupt politicians spend trillions of OUR children's money in the whorehouse of private contractors and corporate welfare.  Wall Street will be full of silk suited crybabies wailing about how "nobody could have foreseen [insert latest shitty excuse/obfuscatory mewling for their irresponsible corrupt bullshit] and how the government has to do something" [cool the rich fuck-ups down with cash fire hose & cut the funding for homeless shelters/food banks/education/science].

If I had to buy a vehicle I would strongly consider buying a used one as part of a temporary plan of save money + 'wait & see' how the manufacturing establishment will finally get around to delivering a product that actually satisfies customer demand.  If a few manufacturers wind up as roadkill = fine, I would have avoided buying a soon to be defunct brand.  If someone emerges with something better than a prius in the next couple of years = good for me, I get to spend my money on something worth it instead of some sucker-bait gas guzzler.

"...when theft and high crime becomes obscenely obvious to even the blindest beer sucking idiot, it is always the Republicans who are in office." -- Joe Bageant

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Re: Refooling America - one sucker at a time

thefadd.

Fri May 09, 2008 at 07:05:13 PM EST

5.00 (funny)

Hey--don't knock the prius. There's never been a car more fun to cut off.

It is easy to buy small plaster models of what you think life is like.

2

marketing question

wetkarma.

Fri May 09, 2008 at 02:56:19 AM EST

none

Why not just the price of the car? I'm not sure that Chrysler is trying 'to pull a fast one' -- its not as if they can roll out new higher mpg vehicles on a dime (usually takes 3 years), but I question this marketing approach. It seems entirely too laden with caveats/clauses.

Were I inclined to buy a Chrysler vehicle - as a consumer I'd want the cheapest price possible.

This reminds me of course of why I wouldn't buy a Chrysler -- mpg is not the key vehicle factor for me and shouldn't be for most vehicle buyers (unless you are a long haul trucker), quality and reliability are far more important to total cost of ownership.

 My favorite car manufacturer hands down is Honda which makes the Acura brand of vehicles. Their vehicles rarely cause their owners problems and such they don't create massive repair bills even when the car is no longer under warranty.

Memory is a strange bell, jubilee and knell.

3

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Re: marketing question

thefadd.

Fri May 09, 2008 at 03:11:12 AM EST

none

My gf (who is a little pissed about this because she just bought a jeep last month) had a very good point--the chances that there will be a chrysler in 2-3 years to continue holding up this guarantee aren't fantastic. Money you don't have to pay out until later is often money you don't have to pay out at all.

It is easy to buy small plaster models of what you think life is like.

4

^ 2

reason #2

thefadd.

Fri May 09, 2008 at 12:40:17 PM EST

none

If they've studied the wetkarma school of economics, they expect the cost of gas to be under $2.99 within six months...making this an absolutely brilliant strategy today.

It is easy to buy small plaster models of what you think life is like.

5

Price...

PenitenziAgite.

Fri May 09, 2008 at 01:46:18 PM EST

none

California and Hawaii, the rest of us feel your pain

I can't speak about Hawaii, but can someone explain to me why gas is so damn expensive in California?  I live less than 20 miles from a gigantic oil refinery, and yet my gasoline is among the most expensive in the country...  Something tells me it's a little more than just supply and demand.

sierra tango foxtrot uniform

6

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Re: Price...

thefadd.

Fri May 09, 2008 at 02:14:18 PM EST

none

The State of California operates its own reformulated gasoline program with more stringent requirements than Federally-mandated clean gasolines. In addition to the higher cost of cleaner fuel, there is a combined State and local sales and use tax of 7.25 percent on top of an 18.4 cent-per-gallon Federal excise tax and an 18.0 cent-per-gallon State excise tax. Refinery margins have also been higher due in large part to price volatility in the region.

California prices are more variable than others because there are relatively few supply sources of its unique blend of gasoline outside the State. California refineries need to be running near their fullest capabilities in order to meet the State's fuel demands. If more than one of its refineries experiences operating difficulties at the same time, California's gasoline supply may become very tight and the prices soar. Supplies could be obtained from some Gulf Coast and foreign refineries; however, California's substantial distance from those refineries is such that any unusual increase in demand or reduction in supply results in a large price response in the market before relief supplies can be delivered. The farther away the necessary relief supplies are, the higher and longer the price spike will be.

California was one of the first States to ban the gasoline additive methyl tertiary butyl ether (MTBE) after it was detected in ground water. Ethanol, a non-petroleum product usually made from corn, is being used in place of MTBE. Gasoline without MTBE is more expensive to produce and requires refineries to change the way they produce and distribute gasoline. Some supply dislocations and price surges occurred in the summer of 2003 as the State moved away from MTBE. Similar problems have also occurred in past fuel transitions.

It is easy to buy small plaster models of what you think life is like.

9

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Re: Price...

Shy Elf.

Sat May 10, 2008 at 09:01:19 PM EST

4.00 (interesting)

Yeah, must be all the MTBE they put in the gas in all the rest of the country in 2003, right, right.

In addition to high taxes and low volatility limits which you also have in some other areas of the country, you also have high market concentration and refining capacity on the West Coast which isn't close to consumption.  Gasoline wholesale price differentials are basically transportation cost from Louisiana or Houston.  The Midwest and East Coast have cheap shipping by ocean ship or river barge.  To get gas to California you have to ship it over mountains by train, which is expensive and consumes a lot of fuel.

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