High Fructose Corn Syrup On The Ropes
thefadd.
Posted to Diary on Tue Jul 08, 2008 at 05:05:28 PM EST. RSS.
The Corn Refiners Association is concerned that Americans intake of High Fructose Corn Syrup has dropped by as much as 10% since 2003. This, after a 135% increase over the previous 30 years.
In response, the CRA has launched an 18-month, $20 million plus Ad/PR campaign "to convince consumers that HFCS isn't the evil it has been made out to be." This after the failure of a "grass roots" effort of peddling the benefits of their sugar substitute to nutritionists and doctors. One reason behind the redoubled marketing effort is a $4.8 billion merger of Corn Products International and Bunge Ltd.
Tags: (all tags)
