Unfair And Unbalanced - Is That The TV One Model?
MayorBob.
Posted to Politics on Thu Jul 10, 2008 at 10:35:31 AM EST (promoted by port1080). RSS.
When the gavel pounds the opening of the Democratic National Convention in Denver at the end of August, one of the media outlets covering will be TV One. However, when the Republican National Convention opens up in Minneapolis a week later, don't expect to find TV One anywhere near the event.
The reason for this seemingly one-sided affair? According to the cable TV network "programming primarily to African American adults", the Democrats have Obama and the Republicans aren't nominating a black. In short, they believe their audience doesn't care much for what the Republicans are offering.
TV One CEO Johnathan Rodgers calls the candidacy of US Senator Barack Obama (D - IL) a "huge deal ... for the African American community." Rodgers said "African Americans have fallen in love with his candidacy, his family ... we will be covering the democratic convention all the time." Rodgers said the whole point behind the decision to only cover Obama's coronation is that it will be "a celebration" and not coverage of a debate. Not that there would be a debate during the airing of either convention, what happened to the requirement to appear fair in covering politics?
For one thing, that doctrine is a thing of the past. For another, it only applied to broadcast outlets. Besides, Rodgers points out TV One is "not a news organization" -- they're a "television network designed to celebrate African American achievement." As he points out "my audience is 93% black" and that's who he serves.
Brad Trechak from tvsquad.com sees Rodgers' point for limiting TV One's coverage; Obama's ascent represents "pretty much the biggest news story of the century" for the black community. However, he wonders if it's wise to limit coverage to one party when the nominee of the other party might just win the election. Most of those commenting on either the thrfeed.com or tvsquad.com piece went beyond just the advisability of limiting coverage to Obama. Many of them asked how TV One's decision wasn't racism in and of itself? One of them called it an "insult to the many black republicans." While others pointed out that the Fairness Doctrine, such as it was, never applied to cable outlets. For his part Rodgers said if the Democrats had ended up nominating Senator Hillary Clinton "we would not be covering this year's Democratic Convention."
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