Tag: advertising
For the sake of the children, we must prevent the appearance of specialty boutiques in our town!
meyotch.
Posted to Politics on Mon Dec 01, 2008 at 07:46:15 AM EST (promoted by port1080). RSS.
The American Family Association (AFA) wants to warn you of an insidious plot. There will be no warning. There will be no going back if it is allowed to continue. Funny or not, they take it very seriously: "Watch and learn how to fight a well organized gay agenda to take over the cities of America, one city at a time...show it at home, in Sunday Schools, Bible Studies, and community groups. Purchase your copy, or a five pack to share with others today and spread the news - they're coming to your town!"
(22 comments, 547 words in story) Full Story
Forget About Santa And The Cute, Cuddly Polar Bears Won't You? Coke Doesn't Target Kids!
MayorBob.
Posted to Business on Sun Nov 02, 2008 at 09:07:53 AM EST (promoted by port1080). RSS.
If you look at the ingredients in Coca Cola and try to figure out the nutritional value of the soda, you should come to the conclusion that Coke is not a health food. For children, especially, Coke is hardly a good, healthy substitute for beverages like milk, juice or water. But that's not the message the Coca Cola Company is trying to impart in a series of print ads in Canadian publications. The ads state: "Can't remember the last Coca Cola ad targeted at children. There's a reason." The reason, according to the soft drink giant is that they have never targeted children with their ads. But, one Canadian doctor who saw this ad in a medical journal stopped and essentially said to himself "WTF you mean you don't market to kids?"
(5 comments, 533 words in story) Full Story
Those Conquistadors Run No More
MayorBob.
Posted to Media on Sat Sep 20, 2008 at 09:17:48 AM EST (promoted by port1080). RSS.
Most who sat through it ended up scratching their heads and wondering "what?" It was the first in what was promised to be a series of Microsoft ads featuring former CEO Bill Gates and comedian Jerry Seinfeld. In the end, the sentiments that the ad was a remarkably subtle attempt to rebrand the software giant lost out to the chorus of boos and WTFs. Thus, almost before it began, the Bill Gates-Jerry Seinfeld ad blitz was cancelled.
(2 comments, 310 words in story) Full Story
Please Fence US In
MayorBob.
Posted to Etcetera on Wed Aug 13, 2008 at 06:48:21 AM EST (promoted by port1080). RSS.
Some claim that strong fences make good neighbors. As you read this work continues apace to build a good fence system to separate the US from Mexico. Whether that will make for better neighbors is moot but as work progresses in California, Arizona, New Mexico and Texas a question does arise - can it possibly be completed without hiring those it's intended to keep out?
(31 comments, 529 words in story) Full Story
Absolutly Outrageous!
MayorBob.
Posted to Media on Tue Apr 08, 2008 at 09:54:43 AM EST (promoted by port1080). RSS.
One of the main purposes of advertising is to gain name recognition. You can accomplish that by waxing eloquent about your product's excellent quality. Or you can connect your product with the life style you want your product to be connected with. Or you can get away from the product entirely, opting to say "I'm hip and irreverent and ever so slightly obnoxious" and appeal to the hip and irreverent crowd. The first two ways of shilling are straight from the Advertising 101 text book. The latter way of doing is potentially hazardous in that you might offend enough people that your campaign generates more of a WTF response than a willingness to sample the brand. Then there's the surefire turnoff demonstrated by a certain Swedish vodka company.
(37 comments, 440 words in story) Full Story
Take Us To Your Cool Ranch Doritos
MayorBob.
Posted to Business on Tue Mar 11, 2008 at 02:58:39 PM EST (promoted by port1080). RSS.
Have you ever wondered what mankind's first encounter with space aliens would be like? Would they be hostile to us or would they come in peace? How, when we're just one among billions and billions of places in the Cosmos, do we go about letting any intelligent forms of extra-terrestrial life that Earth is here and would like to hook up? Do we rely upon radio and TV transmissions (and other "historical documents") we have thrust out into the Cosmos over the past 100 years? Nope, the real answer is, if we want to get our message "out there" we have to market ourselves.
(24 comments, 298 words in story) Full Story
Whoever Accused Advertising Of Being Tasteless?
MayorBob.
Posted to Media on Sat Feb 16, 2008 at 12:05:20 PM EST (promoted by port1080). RSS.
Somehow I think the porn potential isn't there - Degee
What with "scratch and sniff" ads, magazines offer another level of product exposure unavailable to radio or TV advertising.
(9 comments, 468 words in story) Full Story
Trying To Combat Statutory Rape - This Time With Sexy Results.
MayorBob.
Posted to Media on Wed Feb 06, 2008 at 03:36:04 AM EST (promoted by port1080). RSS.
The Family Violence Partnership of Milwaukee, Wisconsin wants you to know that statutory rape is a bad thing. So, they've begun running a print ad to drive home that message. What they're trying to combat is the often-proffered excuse that "but she looked old enough." Their message is, even if she has the body, she might not be old enough to have sex. The part that's raising concerns is, in order to graphically drive home their point, they applied some Photoshop skills to add boobies to a young model (might be considered NSFW in some places).
(27 comments, 259 words in story) Full Story
Purple Mountain's Majesty Vs. Chicken Man
MayorBob.
Posted to Legal on Fri Jan 18, 2008 at 10:24:06 AM EST (promoted by port1080). RSS.
This issue, which may or may not be a free speech issue, doesn't involve any speeches. It comes about because a commercial firm's right to advertise ran head-on into a town law aimed at preserving its "mountain grandeur." It doesn't involve speech because the centerpiece of the drama is a mascot -- a human being marching silently alongside a road dressed in a chicken suit. A small Colorado town says Chicken Man is aesthetically displeasing while the mascot's owner, a chicken restaurant, says it's simply advertising.
(26 comments, 506 words in story) Full Story
Can Overweight, Older Women Sell Stuff In a Sexy Way? A Little Birdy Says So.
MayorBob.
Posted to Media on Fri Mar 09, 2007 at 07:40:01 AM EST (promoted by port1080). RSS.
The rap that gets hung on most advertising is that it uses sex like a sledgehammer to sell products. One industry which shamelessly markets images of impossible beauty is the beauty product industry. But, beauty is in the eye of the beholder and Dove, one of the beauty product industry's giants, believes the way to sell their products is to market something called "real beauty." Perhaps they went a bit too far with that reality thing because it has some people upset with the way Dove is using nude, mature females to market their products.
(41 comments, 481 words in story) Full Story
"Global Warming Ready" Just Means More Hip And Trendy Beaches.
MayorBob.
Posted to Business on Fri Feb 23, 2007 at 07:01:40 AM EST (promoted by port1080). RSS.
You might call it a case of making lemonade out of life when you're dealt lemons. Or, you might call it a cynical manipulation of a serious topic in pursuit of selling the latest, hippest and trendiest of fashions. Then again you might call it a company which is all about the superficiality of fashion discovering a "cause." Whatever, Diesel, the Italian fashion design firm is making big waves by running an ad campaign which looks at the issue of global warming, only with sexy results this time.
(5 comments, 542 words in story) Full Story
What Comes After Afterthekiss.com?
port1080.
Posted to Media on Wed Feb 21, 2007 at 02:51:34 AM EST (promoted by 1fastdog). RSS.
It was a simple and seemingly clever idea from the marketing folks at Masterfoods USA, maker of the Snicker's candy bar. Premier a new commercial during the Super Bowl showing two manly men working on a car, have them accidentally "kiss" while eating a Snicker's bar, and then direct viewers to a website (the astutely named afterthekiss.com) to see alternate endings of what happened "after the kiss."
(11 comments, 312 words in story) Full Story
