Tag: advertising (page 2)
Trees And Things...Branching Out
Board of Directors.
Posted to Etcetera on Tue Feb 13, 2007 at 03:32:32 PM EST (promoted by port1080). RSS.
In its final meeting of 2006, the TnT Board formed a committee to explore avenues for testing out the effectiveness of google's "adwords" advertising in increasing the size of the TnT community.
(30 comments, 214 words in story) Full Story
Colts Beat Bears, 29-17
3fingerspointback.
Posted to Sport on Mon Feb 05, 2007 at 09:53:01 AM EST (promoted by port1080). RSS.
Most of you probably watched Super Bowl XLI. If not for the game, then for the ads, or to watch Prince do the halftime show, or just to have an excuse for a party.
(12 comments, 139 words in story) Full Story
I Know What The Family Name Is, But Do You Have To Call The Company Crappy Foods?
MayorBob.
Posted to Business on Thu Jan 18, 2007 at 11:28:06 AM EST (promoted by port1080). RSS.
Branding a product or a company is important because the name will be its face to the public. It's so important that there are companies out there specializing in branding, making big bucks as a result. Thus, when you're thinking about branding your product or company, you want something distinctive and not distasteful, something that will stick in consumer's noggins but not in a bad way. Think of successful brand names, stuff like Lexus or Coca Cola and you automatically think of something posh yet practical or sweet and refreshing. Or, in the case of cheaptickets.com, their name is what they do But, what happens when the brand name makes you scratch your head in wonderment as to why they ever decided to call it that? What happens when what you have is bad branding? Apparently, it's not all that hard to do and there are several good ways to insure bad branding.
(12 comments, 459 words in story) Full Story
You can't buy publicity like that! (Actually, you can.)
Azathoth.
Posted to Business on Tue Oct 24, 2006 at 11:01:41 AM EST. RSS.
Since most Wal-Mart stores offer free overnighting priveleges for recreational vehicles in their parking lots, what could be more natural than that Ma and Pa America would travel across the United States, stopping at Wal-Marts along the way? What could be more natural than that a slightly tech-savvy Ma and Pa America might blog about their adventures? What could be more natural than the tales and pictures of all the smiling Wal-Mart employees they meet along the way? Until recently, Walmartingacrossamerica was that very blog, until critics discovered certain very unnatural pieces of evidence.
(21 comments, 317 words in story) Full Story
Our Advertising, Not Our Prices, Is Insane!
MayorBob.
Posted to Media on Thu Oct 05, 2006 at 04:34:49 PM EST. RSS.
The now defunct New York area electonics superstore Crazy Eddie used to feature a spokesperson whose tagline was "our prices are insane!" Although much beloved by listeners at the time, the advertising caught criticism from groups who believed mental illness was no laughing matter. One would think that it would be a long time before someone came up with an ad campaign as automatically tasteless as Crazy Eddie. But that time has come and allow me to introduce you to a surefire nominee for inclusion at any future advertising Hall of Shame -- Dennis Mitsubishi of Columbus, Ohio and it's dead on arrival "Jihad on the US automotive market" campaign.
(15 comments, 591 words in story) Full Story
