Can Overweight, Older Women Sell Stuff In a Sexy Way? A Little Birdy Says So.

MayorBob.

Posted to Media on Fri Mar 09, 2007 at 07:40:01 AM EST (promoted by port1080). RSS.

The rap that gets hung on most advertising is that it uses sex like a sledgehammer to sell products.  One industry which shamelessly markets images of impossible beauty is the beauty product industry.  But, beauty is in the eye of the beholder and Dove, one of the beauty product industry's giants, believes the way to sell their products is to market something called "real beauty."  Perhaps they went a bit too far with that reality thing because it has some people upset with the way Dove is using nude, mature females to market their products.

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