Absolutly Outrageous!

MayorBob.

Posted to Media on Tue Apr 08, 2008 at 09:54:43 AM EST (promoted by port1080). RSS.

One of the main purposes of advertising is to gain name recognition.  You can accomplish that by waxing eloquent about your product's excellent quality.  Or you can connect your product with the life style you want your product to be connected with.  Or you can get away from the product entirely, opting to say "I'm hip and irreverent and ever so slightly obnoxious" and appeal to the hip and irreverent crowd.  The first two ways of shilling are straight from the Advertising 101 text book.  The latter way of doing is potentially hazardous in that you might offend enough people that your campaign generates more of a WTF response than a willingness to sample the brand.  Then there's the surefire turnoff demonstrated by a certain Swedish vodka company.

(37 comments, 440 words in story) Full Story