If You Got Breastmilk You Might Be Getting A Cease And Desist Notice

MayorBob.

Posted to Business on Fri Aug 01, 2008 at 06:31:23 AM EST (promoted by port1080). RSS.

The California Milk Processor Board (CMPB) is a large trade group composed of 11 dairy processors which is serious about promoting the consumption of what it calls a "superdrink". Another thing they take seriously is their "beloved" Got Milk brand. Since its formation in 1993 the CMPB has relentlessly touted the benefits of drinking milk and aggressively protected its trademark. How aggressive, you might ask? Very aggressive is the answer; no perceived trademark infringement, large or small, would go unchallenged. When animal activist group People for the Ethical Treatment of Animals (PETA) launched an anti-milk ad campaign (scroll down to Health section), the CMPB let them know they weren't pleased. At the smaller end of the spectrum of trademark defense, the CMPB is taking on some decidedly smaller opponents.

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